Professional Experience
New York, NY
Social Media Manager
July 2021 - Present
OnBrand Media is a boutique creative agency that is passionate about working with brands, entrepreneurs, and creatives to consult, create, and manage their online presence. Responsibilities include:
Build and maintain social content calendars, manage the day-to-day account operations, and deploy content within assigned social channels
Create engaging static and video social media content to attract and increase reach across accounts
Stay informed about current events, industry news, and trending topics to identify opportunities for real-time engagement and content creation
Work alongside CEO and other team members on projects as needed
New York, NY
Social Media Editor
August 2022 - June 2023
Toast Media Group is a digital growth consultancy based in Brooklyn that specializes in taking businesses to the next level via audience-first strategies in social media and digital marketing. Responsibilities included:
Crafted social-first and storytelling-driven copy for social media post-creative and captions
Executed influencer and content creator programs for assigned accounts, from initial talent sourcing to content briefing, budget management, final content reviews, posting, and reporting
Led community management for assigned accounts, responding thoughtfully to comments and DMs in collaboration with client customer experience teams
Collaborated cross-functionally with brand managers, creatives, and other key team members to ensure project deliverables met timelines
New York, NY
Social and Digital Intern
January 2022 - July 2022
Becca is a creative communications agency that stands at the intersection of what people eat, where they stay, and what they buy. Responsibilities included:
Assisted in strategy, competitive analysis, content creation, and daily execution of client social media channels including editorial calendar creation, publishing, community management, and reporting
Content creation including on-site social media coverage, graphic design, and copywriting
Collaborated with digital team in agency social media initiatives and assisted in website updates
Acquired significant insights into the food and beverage industry, including in-depth knowledge of key industry players, various establishments, industry-specific terminology, and relevant publications
Athens, GA
Social Media Coordinator
April 2019 - January 2022
After receiving a large investment on Shark Tank in 2014, Red Dress is one the fastest growing online women's clothing websites in the country. Responsibilities included:
Assisted in daily and weekly planning of social media content for over 720,000 Instagram followers
Monitored social media conversations and responded to feedback, strengthening customer relationships
Collaborated with fellow team members to develop and implement social media strategies with the goal of maximizing sales
Compiled weekly reports to track consumer engagement and trends
Planned and executed content shoots for new arrivals and campaigns, aiming to generate anticipation and engagement across multiple platforms